This bill mandates that any licensed individual from the New Jersey Real Estate Commission who intends to use text messaging to solicit homeowners about selling their homes must first send a separate initial text message. This message must inform the homeowner that the sender is a licensee of the New Jersey Real Estate Commission, include the name of the licensee's employer, and clearly state that the text is a solicitation. Failure to comply with this requirement will result in penalties as outlined in existing law.
Additionally, the bill requires the New Jersey Real Estate Commission to create and implement a public education program to inform both licensees and homeowners about these new provisions. This educational initiative may include prominently displaying information on the commission's website to ensure widespread awareness of the new solicitation requirements. The bill is set to take effect seven months after its enactment.