The Free Means Free Act aims to combat misleading advertising practices related to products advertised as "free" by requiring clear disclosure of the ultimate costs associated with such products. The bill defines key terms such as "contracted service," "product," "provider," and "ultimate cost," and establishes that it is unlawful for any person to sell or offer a product without clearly disclosing the ultimate cost, which includes all fees that may apply, such as shipping, activation, cancellation, return, or restocking fees. Additionally, the bill mandates that sellers must indicate at the point of sale whether a product is offered for free or at a reduced rate, the retail value of the product, and any potential fees that may be incurred if the product is returned or if a contracted service is canceled.

Furthermore, the bill explicitly prohibits advertising a product as free if any associated fees, such as return or restocking fees, cancellation fees, or costs included in regular billing for contracted services, are applicable. Violations of this act would be considered unlawful practices under the New Jersey Consumer Fraud Act, subjecting offenders to monetary penalties, cease and desist orders, and potential punitive damages. The act is set to take effect three months after its enactment.