The Free Means Free Act aims to combat misleading advertising practices related to products advertised as "free" or offered at no cost. The bill establishes that it is unlawful for any person to advertise or sell a product as free if they impose any return or restocking fees, cancellation fees that incorporate the product's value, or include the product's cost in regular bills for contracted services. Additionally, the bill mandates that sellers must clearly and conspicuously disclose the ultimate cost of any product, which includes all associated fees, at the point of sale or contract agreement.

To ensure transparency, the bill requires sellers to indicate whether a product is offered for free or at a reduced rate, disclose the retail value and any subsidies, and outline any potential cancellation or return fees. Violations of this act are considered unlawful practices under the consumer fraud act, which can result in monetary penalties, cease and desist orders, and the possibility of punitive damages for affected consumers. The act is set to take effect three months after its enactment.