The Prohibition Against Gender-Based Pricing Discrimination Act aims to eliminate gender-based price discrimination in New Jersey by making it unlawful for businesses to charge different prices for substantially similar products based solely on the gender for which they are intended or marketed. The bill defines "substantially similar" products as those without significant differences in materials, function, or design, clarifying that differences in color or packaging do not qualify as substantial. It also allows for price differences based on gender-neutral factors such as labor or materials, ensuring that businesses can still adjust prices for legitimate reasons.

Additionally, the bill mandates that certain service providers, including tailors, hair salons, and dry cleaners, must clearly disclose their pricing for standard services in writing and post this information in a conspicuous location. The pricing must be displayed in a minimum font size and businesses are required to provide a complete written price list upon request. A visible sign must also inform customers that gender-based price discrimination is prohibited. Violations of this act are considered unlawful practices under the consumer fraud act, subjecting offenders to monetary penalties and potential legal actions.