This bill mandates the Department of Agriculture to promote aquaculture products produced in New Jersey through the existing Jersey Fresh Program. It establishes an annual appropriation of $100,000 from the General Fund specifically for this purpose, in addition to any other funds already allocated to the Jersey Fresh Program. The Department is tasked with developing and implementing advertising and promotional strategies for these aquaculture products, ensuring that the allocated funds are used effectively for this initiative.

The bill also clarifies the definition of the Jersey Fresh Program, which encompasses various New Jersey agricultural products, including aquacultured and wild-caught seafood, fruits, vegetables, nursery crops, equine livestock, and processed foods made with locally sourced ingredients. The act is set to take effect immediately upon passage, reinforcing the state's commitment to supporting and promoting its aquaculture industry.