This bill mandates the Department of Agriculture to promote aquaculture products produced in New Jersey through the existing Jersey Fresh Program. It establishes an annual appropriation of $100,000 from the General Fund specifically for this purpose, in addition to any other funds already allocated to the Jersey Fresh Program. The Department is tasked with developing and implementing advertising and promotional strategies for these aquaculture products, ensuring that the allocated funds are used effectively for this initiative.
The bill also clarifies the definitions of key terms, such as "Department" referring to the Department of Agriculture and "Jersey Fresh Program" as defined in previous legislation. The appropriation of $100,000 is intended to enhance the visibility and marketability of New Jersey's aquaculture products, which include both aquacultured and wild-caught seafood, alongside other agricultural products promoted under the Jersey Fresh branding. The act is set to take effect immediately upon passage.