An Act concerning tourism funding and promotion in New Jersey and supplementing P.L.1977, c.225 (C.34:1A-45 et seq.).
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
C.34:1A-53.5 Division of Travel and Tourism, re-draw State tourism map, Central Jersey region.
1. a. The Division of Travel and Tourism shall re-draw the State tourism map to create a Central Jersey region comprised, at a minimum of the counties of Hunterdon, Mercer, Middlesex, and Somerset, and to incorporate the Central Jersey region in all regional marketing activities, including in publications and on the VisitNJ.org website.
b. The division shall remove from its grant applications and contracts any requirement that State tourism grant funds be targeted to audiences located at a minimum distance, and shall promote overnight stays.
2. This act shall take effect 90 days following enactment.
Approved August 24, 2023.