The Digital Choice Act is a proposed legislation that aims to enhance user rights concerning personal data management on social media platforms. It requires social media companies to provide users with access to their personal data, the ability to delete it, and the option to share it across platforms through open protocols and user-controlled interoperability interfaces. The bill introduces new definitions for terms such as "open protocol," "personal data," "social graph," and "social media company," while emphasizing user control over personal data. It also grants the Attorney General the authority to enforce compliance and establish rules for identifying suitable open protocols, while clarifying that companies are not obligated to share proprietary data or trade secrets.

To implement these provisions, the bill expands the responsibilities of the Department of Justice's Consumer Protection and Antitrust Bureau, which will require additional resources, including at least one new attorney and a technologist. However, the bill does not allocate funding or authorize new positions to cover these costs, which are estimated to range from $100,000 to $500,000, leaving the financial impact indeterminable. The act is set to take effect 90 days after its passage, but the lack of specified funding sources raises concerns about the feasibility of its implementation.