This bill proposes to amend RSA 261 by introducing a new section, 261:75-d, which will replace the current Old Man of the Mountain graphic on standard passenger vehicle license plates with four seasonal scenic designs. These designs will represent the state's scenic and recreational attractions for each season, including fall foliage, winter skiing, spring trout fishing, and summer boating. The division of motor vehicles, in consultation with the division of travel and tourism development, will ensure that these designs are issued in reasonably equal distribution each year while retaining the "Live Free or Die" motto. Additionally, the division of travel and tourism development may recommend updates to the images to reflect evolving attractions.
The bill is set to take effect on July 1, 2026, and does not provide funding for its implementation. While there are no ongoing production costs associated with the new plates, the initial rollout will require an estimated $180,000 for system development, programming updates, and testing within the Division of Motor Vehicles. This cost arises from the need to create and implement four new plate types, with each type estimated to cost $45,000 for development. Overall, the bill aims to enhance the aesthetic appeal of license plates while promoting the state's tourism and recreational offerings.