This bill establishes new requirements for telemarketers regarding caller identification. It mandates that telemarketers must use a "valid, returnable number," defined as a telephone number capable of receiving calls and connecting the caller to the originating business or its agent. Additionally, the bill prohibits businesses from displaying caller ID numbers that are either disconnected or listed in the federal Reassigned Numbers Database. The bill also requires that any solicitation message made through an automatic telephone dialing system must disclose the name of the caller and the purpose of the call immediately after contact.

Furthermore, the bill amends existing laws to include specific identification requirements for telemarketing calls, ensuring that the transmitted telephone number is valid. It also introduces a prohibition against knowingly transmitting or displaying disconnected or reassigned numbers on caller ID services. The act will take effect 60 days after its passage, and while it is expected to have indeterminable impacts on state and local expenditures, it does not project any revenue changes.

Statutes affected:
Introduced: 359-E:7, 359-E:5, 359-E:8
HB1208 text: 359-E:7, 359-E:5, 359-E:8