This bill aims to restrict the sending of unsolicited advertisements via text messages, including those related to political campaigns. It introduces new definitions and regulations under RSA 644:4, specifically defining "unsolicited advertisement" and "benefit conferred." The bill makes it unlawful for individuals to send unsolicited advertisements without prior express permission from the recipient, with certain exceptions for established business relationships. Additionally, it mandates that such advertisements must include an opt-out notice and prohibits the use of multiple phone numbers to evade detection or opt-out requests.

Violations of this law can result in severe penalties, including a class B felony for repeated offenses without consent, and civil penalties ranging from $250 to $2,000 per incident. The bill also allows individuals harmed by gross negligence or willful misconduct related to unsolicited advertisements to initiate legal action. The act is set to take effect on July 1, 2027, and while it is expected to have indeterminable fiscal impacts on state and local expenditures, it does not project any revenue generation.

Statutes affected:
Introduced: 644:4
HB1154 text: 644:4