This bill introduces a new section to the existing law, specifically RSA 176, aimed at prohibiting the marketing of vape products to minors. The new section, 176:20, outlines specific practices that are deemed illegal, including the imitation of non-vape products that are appealing to minors, such as food items and school supplies, as well as the use of branding that targets a younger audience, including characters from popular media. Additionally, the bill prohibits the inclusion of interactive video game capabilities within vape products. Violations of these provisions will be classified as civil infractions, subject to administrative action by the liquor commission.

The bill will take effect on January 1, 2027, and is expected to have a minimal fiscal impact, estimated at less than $10,000 for each fiscal year from 2027 to 2029. The Liquor Commission is the primary agency involved in enforcing these new regulations.