The "New Hampshire Fair Play Act" establishes a new legal framework allowing collegiate student-athletes to earn compensation for the use of their name, image, or likeness. The bill prohibits postsecondary educational institutions from enforcing any rules that would prevent student-athletes from earning such compensation, ensuring that it does not affect their scholarship eligibility. Additionally, it allows student-athletes to obtain professional representation for contracts and legal matters, provided that the representation comes from licensed attorneys. However, the bill also includes restrictions on the types of compensation student-athletes can receive, specifically prohibiting earnings from associations with adult entertainment, alcohol, gambling, tobacco, prescription pharmaceuticals, controlled substances, and weapons.

The bill mandates that student-athletes disclose any contracts related to their name, image, or likeness to a designated official at their institution and prohibits contracts that conflict with team agreements. It clarifies that institutional team contracts cannot prevent student-athletes from using their name, image, or likeness for commercial purposes outside of official team activities. Furthermore, institutions must disclose any conflicts arising from their contracts to the student-athlete and their professional representation. The act will take effect on September 1, 2025.