The proposed bill amends the Nebraska Visitors Development Act by transferring its administration from the Nebraska Tourism Commission to the Department of Economic Development. A key change is the establishment of a Director of Tourism, appointed by the Director of Economic Development, which redefines the commission's role to an advisory capacity rather than an administrative one. The bill also introduces provisions for the department to employ personnel, develop marketing campaigns, and coordinate with other state agencies to enhance tourism efforts in Nebraska. Additionally, it modifies the funding structure for tourism promotion by changing the name of the fund associated with the Nebraska Tourism Commission and reallocating tax revenues from cash devices to support tourism initiatives.

Moreover, the bill mandates the development of a statewide strategic plan for tourism, which includes annual reviews and updates, and outlines specific strategies for revenue review, marketing, and technical assistance to local governments. It establishes the State Visitors Promotion Cash Fund and the Tourism Conference Cash Fund, which will be administered by the department for promoting Nebraska and supporting tourism-related events. The bill also sets requirements for communities seeking marketing assistance and innovative tourism grants, emphasizing plans that attract out-of-state visitors. A technical review committee will evaluate grant applications, and recipients must report on the impact of their events. The act is set to become operative on July 1, 2026, with provisions for immediate effect due to an emergency.

Statutes affected:
Introduced: 53-501, 77-3012, 81-3701, 81-3702, 81-3703, 81-3706.01, 81-3710, 81-3711, 81-3711.01, 81-3712, 81-3713, 81-3714, 81-3721, 81-3725, 81-3726, 81-3728, 81-3729, 81-3730