The proposed bill, known as the Protecting Consumers and Jobs from Predatory Pricing Act, aims to enhance consumer protection in Nebraska by addressing predatory pricing practices that exploit personal data. The legislation outlines the state's commitment to safeguarding consumers from pricing schemes that utilize personal or protected data, which can lead to privacy violations and discrimination. It establishes definitions for key terms such as "algorithm," "dynamic pricing," and "surveillance pricing," and mandates that businesses provide clear disclosures when using personalized algorithmic pricing based on consumer data. Additionally, it prohibits grocery stores larger than 10,000 square feet from using electronic shelving labels for pricing, requiring them instead to use nondigital presentations.

The bill also empowers the Attorney General to take legal action against violations of the act, allowing for injunctions and civil penalties of up to $7,500 per violation. It specifies that the act does not apply to financial service providers or licensed insurers. Furthermore, it includes a severability clause, ensuring that if any part of the act is deemed invalid, the remaining sections will still be enforceable. Overall, the legislation seeks to protect consumers and jobs by regulating the use of advanced pricing technologies that could harm the economic landscape in Nebraska.