This bill aims to regulate the advertising of electronic nicotine delivery systems (ENDS) in the State of Nebraska. It defines "electronic nicotine delivery system" by referencing its existing definition in section 28-1418.01. The bill explicitly states that it will be unlawful for any person to advertise these systems within the state.

By prohibiting such advertising, the bill seeks to address public health concerns associated with the promotion of ENDS, which are often used by youth and can contribute to nicotine addiction. The legislation reflects a growing trend among states to limit the marketing of tobacco-related products to protect public health, particularly among vulnerable populations.