The proposed Agricultural Data Privacy Act aims to safeguard the privacy of agricultural producers in Nebraska and protect the agriculture industry. The Act defines various types of agricultural data, including acquisitions data, care data, crop production data, and more, establishing a framework for how this data can be processed. It stipulates that individuals must provide written consent for their agricultural data to be processed, and they have the right to rescind that consent at any time. Controllers and processors of agricultural data are prohibited from processing or using this data without consent and must delete data upon receiving a notice of rescission.

Additionally, the Act grants the Attorney General exclusive authority to enforce its provisions, allowing for injunctive relief and civil penalties for violations. It also mandates that the Attorney General provide information about the responsibilities of controllers and processors, as well as consumer rights, on their website. Importantly, the Act clarifies that it does not create a private right of action for individuals seeking to enforce its provisions.