The Agricultural Data Privacy Act aims to protect the privacy of agricultural producers and the agriculture industry in Nebraska. The bill defines various types of agricultural data, including acquisitions data, care data, crop production data, and more, establishing a framework for how this data can be processed. It stipulates that individuals must provide written consent for their agricultural data to be processed, and they have the right to rescind that consent at any time. Controllers and processors of agricultural data are prohibited from processing or using this data without consent, and they must delete data upon receiving a notice of rescission.

Additionally, the bill grants the Attorney General exclusive authority to enforce the provisions of the Agricultural Data Privacy Act, including the ability to seek injunctive relief and impose civil penalties for violations. The Attorney General is also tasked with providing information about the responsibilities of controllers and processors, as well as consumer rights, on their website. Importantly, the Act clarifies that it does not create a private right of action for individuals to sue for violations, ensuring that enforcement is centralized through the Attorney General's office.