The proposed Agricultural Data Privacy Act aims to safeguard the privacy of agricultural producers in Nebraska and protect the agriculture industry as a whole. The Act defines various types of agricultural data, including acquisitions data, care data, crop production data, and more, establishing a comprehensive framework for data privacy in the agricultural sector. It stipulates that individuals must provide written consent for the processing of their agricultural data, and they have the right to rescind that consent at any time. Controllers and processors of agricultural data are prohibited from processing or using this data without the explicit consent of the individual.

Additionally, the Act empowers the Attorney General with exclusive authority to enforce its provisions, allowing for actions against any controller or processor that violates the Act. It also mandates the Attorney General to provide information on the responsibilities of controllers and processors, as well as consumer rights, through an online platform. Importantly, the Act clarifies that it does not create a private right of action for individuals seeking to enforce its provisions. Overall, the Agricultural Data Privacy Act establishes a legal framework to ensure the protection of sensitive agricultural data in Nebraska.