Enacts the Grocery Price Transparency Act (GS 75-45) prohibiting food retailers (a grocer or grocery section of a supermarket) from engaging in dynamic pricing (the practice of varying the prices of consumer goods or services within the same business day based on demand or other factors, including the use of algorithmic pricing). Lists five exceptions to the ban:
Promotional pricing, loyalty program benefits, or other temporary discounts or changes to pricing related to retention of existing customers.
A difference in price based on objective costs attributable to providing consumer goods or services to different consumers, such as difference in price caused by shipping costs or taxes based on a consumer's location.
Discounts provided to larger defined groups of consumers such as discounts for military veterans, active duty personnel, senior citizens, children, teachers, or students.
Price corrections resulting from a pricing error.
Resetting a price following a system or network outage.
Prohibits anti-competitive mergers (a transaction involving mergers, acquisitions, or consolidations of food retailers, food distributors, or food processors which are likely to substantially lessen competition in North Carolina). Caps credit card surcharges at food retailers at 2%. Tasks the Department of Justice (DOJ) with creating the Price Transparency Team (PAT) within its Consumer Protection Division to monitor and report the average prices of groceries, fuel, water, electricity, gas, and internet in North Carolina. Requires the PAT to publish quarterly reports on the DOJ website, including on the matters described.
Designated a violation of new GS 75-45 an unfair trade practice.
Appropriates $5 million in recurring funds from the General Fund to DOJ starting in 2026-27 to be allocated to the Office of the Attorney General to support enforcement of GS 75-45, as enacted by the act.
Effective October 1, 2026.