H.B. 1030
GENERAL ASSEMBLY OF NORTH CAROLINA
May 2, 2024
SESSION 2023 HOUSE PRINCIPAL CLERK
H D
HOUSE BILL DRH30453-NHa-154
Short Title: Quality Care for Mothers. (Public)
Sponsors: Representative Cervania.
Referred to:
1 A BILL TO BE ENTITLED
2 AN ACT REQUIRING QUALITY CARE FOR MOTHERS.
3 The General Assembly of North Carolina enacts:
4 SECTION 1. Article 1 of Chapter 75 of the General Statutes is amended by adding
5 a new section to read:
6 "§ 75-44. Truth in advertising for pregnancy centers.
7 (a) The following definitions apply in this section:
8 (1) Advertisement. – All representations made by a pregnancy center,
9 disseminated or displayed in any manner or by any means, intended to induce
10 a person to seek the services of the pregnancy center.
11 (2) Pregnancy center. – A nongovernmental, nonprofit organization, other than a
12 hospital, ambulatory surgical facility, or clinic that performs abortions, that
13 holds itself out as a provider of care and support for pregnant women,
14 including pregnancy counseling services, pregnancy testing, and other
15 nonmedical pregnancy services.
16 (b) Any advertisement made by a pregnancy center, or on behalf of a pregnancy center,
17 shall convey accurate and complete information about the services offered by the pregnancy
18 center, in plain language that is easy to understand.
19 (c) It is unlawful for a pregnancy center in any advertisement, on a call line, on an internet
20 website, in any other materials, or via verbal communication to knowingly make a materially
21 false or misleading statement, or provide false or misleading information about any of the
22 following:
23 (1) The nature, identity, or location of a pregnancy center.
24 (2) The medical risks and long-term effects of pregnancy, prenatal care, abortion,
25 and contraceptives.
26 (3) The credentials, qualifications, or experience of persons providing treatment
27 or services in the center.
28 (4) The types and methods of services provided or used by the center, and
29 information about where they are provided.
30 (d) A violation of this section constitutes an unfair or deceptive trade practice under
31 G.S. 75-1.1."
32 SECTION 2. There is appropriated from the General Fund to the Department of
33 Justice the sum of twenty-five thousand dollars ($25,000) in recurring funds for the 2024-2025
34 fiscal year to be allocated to the Office of the Attorney General to assist in enforcing the
35 provisions of G.S. 75-44, as enacted by this act.
*DRH30453-NHa-154*
 General Assembly Of North Carolina Session 2023
1 SECTION 3. Section 1 of this act becomes effective October 1, 2024. Section 2 of
2 this act becomes effective July 1, 2024. The remainder of this act is effective when it becomes
3 law.
Page 2 DRH30453-NHa-154