The bill revises existing laws concerning the rights of individuals regarding their name, voice, and visual likeness. It establishes that individuals have property rights in these aspects if they are residents or domiciled in Montana at the time of their death. The rights are transferable, licensable, and descendible for 20 years after the individual's death, unless legal action is taken to transfer or license the rights. The bill also introduces penalties for unauthorized use of an individual's name, voice, or visual likeness, with specific provisions for digital representations.

Additionally, the bill defines key terms such as "digital voice depiction" and "visual likeness," emphasizing the protection of individuals against unauthorized commercial use of their likenesses. It specifies that individuals or their rights holders can bring legal action for violations, and outlines the conditions under which a person may be liable for damages. The act is set to take effect on January 1, 2026.