The bill revises existing laws concerning the rights of individuals regarding their name, voice, and visual likeness. It establishes that individuals have property rights in these aspects if they are residents or domiciled in Montana at the time of their death. The rights are transferable, licensable, and descendible for 20 years after the individual's death, unless legal action is taken to transfer or license the rights. The bill also introduces penalties for unauthorized use of an individual's name, voice, or visual likeness, with specific provisions for digital representations.

Additionally, the bill defines key terms such as "digital voice depiction" and "digital visual depiction," emphasizing the need for consent from the rights holder for any commercial use. It outlines the liabilities for individuals who violate these rights, including potential damages and profits from unauthorized use. The act is set to take effect on January 1, 2026, and includes a provision that it does not apply to broadband internet access service providers.