House Bill No. [insert bill number] seeks to revise the advertising regulations for marijuana businesses in Montana by introducing new definitions and amending existing sections of the Montana Code Annotated (MCA), specifically sections 16-12-102 and 16-12-112, while repealing section 16-12-211. Key insertions include a comprehensive definition of "advertise," which now covers various forms of communication aimed at promoting marijuana products, and a clarification that branding on packaging is exempt from advertising restrictions. The bill also defines "commercial mascot" and specifies its role in attracting attention to marijuana businesses.

The legislation imposes stringent limitations on advertising practices, prohibiting marijuana businesses from promoting their products through social media, television, and print media, and banning the use of colloquial terms or imagery that may appeal to youth. Outdoor signage must adhere to local regulations and cannot suggest health benefits. Additionally, businesses must verify the age of website visitors and restrict the use of commercial mascots near licensed premises. While the bill maintains a prohibition on advertising, it allows for the distribution of informational pamphlets at trade conferences and business cards, and permits businesses to claim that their products have been tested by licensed laboratories. The bill also outlines the rulemaking authority of the overseeing department, ensuring that new regulations are not overly burdensome and align with public health and safety standards.

Statutes affected:
LC Text: 16-12-102, 16-12-112
HB0331_1(1): 16-12-102, 16-12-112
HB0331_1(2): 16-12-102, 16-12-112
HB0331_1(3): 16-12-102, 16-12-112
HB0331_1(4): 16-12-102, 16-12-112
HB0331_1(5): 16-12-102, 16-12-112
HB0331_1: 16-12-102, 16-12-112