House Bill No. [insert bill number] seeks to revise marijuana advertising laws in Montana by introducing new definitions and amendments to the Montana Code Annotated (MCA), particularly in sections 16-12-102 and 16-12-112, while repealing section 16-12-211. Key insertions include a comprehensive definition of "advertising," which covers any visual, oral, or written communication aimed at promoting the purchase or consumption of marijuana products. The bill clarifies that branding on packaging and labeling for registered cardholders does not fall under the definition of advertising. It also defines "commercial mascot" and sets forth limitations on advertising practices for marijuana businesses.

The legislation imposes strict restrictions on promotional activities for marijuana businesses, prohibiting the use of colloquial terms, images of marijuana products, and advertising through various media channels, including social media and print. Outdoor signage must adhere to local regulations and cannot suggest health benefits or target youth. While the bill restricts the use of commercial mascots and incentivizing programs, it allows for the distribution of informational pamphlets at trade conferences. Additionally, it amends Section 16-12-112 to enhance labeling and packaging standards, safety protocols, and testing requirements, while emphasizing environmental sustainability in the marijuana industry. The repeal of section 16-12-211 provides more flexibility for marijuana businesses in their advertising efforts.

Statutes affected:
LC Text: 16-12-102, 16-12-112
HB0331_1(1): 16-12-102, 16-12-112
HB0331_1(2): 16-12-102, 16-12-112
HB0331_1(3): 16-12-102, 16-12-112
HB0331_1(4): 16-12-102, 16-12-112
HB0331_1(5): 16-12-102, 16-12-112
HB0331_1: 16-12-102, 16-12-112