This bill aims to regulate the use of deepfakes in election communications and electioneering communications in Montana. It introduces definitions for terms such as "AI-generated content," "deepfake," and "generative artificial intelligence," and establishes a prohibition against distributing deepfakes of candidates or political parties within 60 days of an election unless a clear disclosure is made. The bill outlines specific requirements for disclosures in various formats, including printed, audio, and video communications, and provides exceptions for bona fide news coverage and satire.
Additionally, the bill allows candidates or political parties to seek injunctive relief and damages in cases of violations, with expedited court proceedings for such actions. It establishes a complaint process with the commissioner of political practices, leading to civil penalties for violations, and outlines escalating penalties for repeat offenses, including misdemeanor and felony charges. The bill also includes provisions for severability, ensuring that if any part of the act is deemed invalid, the remaining sections will still be enforceable.