The proposed legislation aims to regulate the use of deepfakes in election communications and electioneering communications in Montana. It defines key terms such as "AI-generated content," "deepfake," and "generative artificial intelligence," and establishes a prohibition against the distribution of deepfakes related to candidates or political parties within 60 days of an election, unless a clear disclosure is made. The bill specifies that any communication containing a deepfake must include a statement indicating that the content has been significantly edited by artificial intelligence and does not accurately represent the depicted individual. The disclosure requirements vary based on the medium of communication, ensuring that voters are adequately informed.
Additionally, the bill provides for injunctive relief, actual damages, and punitive damages for candidates or political parties harmed by violations of these regulations. It allows for the filing of complaints with the Commissioner of Political Practices, who can impose civil penalties for violations. The legislation outlines a tiered penalty system, where repeated violations can lead to misdemeanor or felony charges, with corresponding fines and imprisonment. Overall, the bill seeks to protect the integrity of elections by addressing the potential misuse of deepfake technology to mislead voters.