The bill proposes to repeal the existing section 226.540 of Missouri law and replace it with a new section that outlines regulations for outdoor advertising signs along certain highways. The new regulations allow outdoor advertising within 660 feet of the nearest edge of the right-of-way of interstate and federal-aid primary highways, provided the areas are zoned for industrial or commercial use, or are unzoned commercial and industrial areas. The bill specifies various requirements regarding lighting, size, and spacing of signs, including prohibitions on certain types of illumination and restrictions on sign height and area. Additionally, the bill introduces new provisions that permit the erection of a new outdoor advertising sign structure within 1,400 feet of an existing sign, under specific conditions such as having at least 500 feet of continuous highway frontage and compliance with federal and local regulations. It also clarifies that no new sign structure erected after August 28, 2026, can obstruct an adjacent property owner's ability to erect a conforming sign. The bill aims to ensure that outdoor advertising is regulated in a manner consistent with safety and visibility standards while accommodating commercial interests along highways.

Statutes affected:
Introduced (6370H.01): 226.540