This bill aims to enhance consumer protection by prohibiting predatory pricing practices in food retail establishments in Minnesota. It introduces new legal language under Minnesota Statutes, chapter 325D, specifically section 325D.141, which defines key terms such as "algorithm," "consumer," "surveillance pricing," and "protected class data." The bill outlines that food retail establishments, defined as stores over certain sizes that primarily sell food, are prohibited from using electronic shelving labels, engaging in personalized algorithmic pricing or surveillance pricing, collecting data on individuals under 17, and using protected class data to set prices that could discriminate against certain groups.

Additionally, the bill clarifies exclusions to these prohibitions, stating that food retail establishments can still offer discounts or loyalty program benefits based on previous purchase history. It also specifies that the regulations do not apply to financial services or licensed insurers. Overall, the legislation seeks to protect consumers from unfair pricing strategies that exploit personal data and demographic information.