The proposed bill aims to enhance consumer protection by prohibiting predatory pricing practices in food retail establishments in Minnesota. It introduces new legal language under Minnesota Statutes, chapter 325D, specifically addressing the use of surveillance pricing and personalized algorithmic pricing. The bill defines key terms such as "algorithm," "consumer," "surveillance pricing," and "protected class data," establishing a framework for what constitutes prohibited pricing practices. Food retail establishments are explicitly barred from using electronic shelving labels, engaging in personalized algorithmic pricing, collecting data on individuals under 17, and utilizing protected class data to set prices that could lead to discrimination.

Additionally, the bill outlines exclusions to these prohibitions, clarifying that food retail establishments can still offer discounts or loyalty program benefits based on previous purchase history. It also specifies that the regulations do not apply to financial services or licensed insurers in Minnesota. Overall, the legislation seeks to protect consumers from unfair pricing strategies that exploit personal data and demographic information.