This bill aims to enhance consumer protection by requiring certain online platforms to disclose information about their algorithmic recommender systems. It mandates that covered online platforms provide transparency regarding the algorithms they use, including a list of these systems, the inputs and data sources for each, and the weights assigned to various factors influencing recommendations. Additionally, the bill emphasizes user choice by requiring platforms to configure their algorithms to prioritize long-term user value metrics and to offer accessible interfaces for users to express their preferences regarding recommendations.

The legislation also establishes civil penalties for violations, allowing the attorney general to enforce compliance. Covered businesses that fail to adhere to the new requirements may face significant monetary damages, including $5,000 per user per violation, with increased penalties for reckless or knowing violations. Furthermore, the bill outlines the necessity for independent audits of long-term assessments related to algorithmic design changes, ensuring accountability and transparency in how user data is utilized and how recommendations are generated.