The Minnesota Digital Choice Act aims to enhance consumer protection in the realm of social media by establishing clear rights for users regarding their personal data. The bill introduces definitions for key terms such as "open protocol," "personal data," and "social graph," and grants users the right to delete their personal data held by social media companies and to obtain a copy of that data in a portable format. Additionally, it mandates that social media companies implement interoperability interfaces that allow users to share their social graph data across platforms, with user consent being a critical component of data sharing.

To enforce these provisions, the bill outlines civil penalties for social media companies that fail to comply, with fines reaching up to $2,500 per affected user. The Attorney General is authorized to adopt rules identifying acceptable open protocols and to enforce compliance through civil actions. The penalties collected will be allocated to support the Attorney General's enforcement efforts. Importantly, the bill clarifies that it does not create a private right of action for individuals, meaning enforcement is primarily the responsibility of the state.