The Minnesota Digital Choice Act aims to enhance consumer protection in the realm of social media by establishing clear rights for users regarding their personal data. Under this act, users will have the right to delete their personal data held by social media companies and to obtain a copy of their data in a portable format. Social media companies are required to implement interoperability features that allow users to share their social graph data across different platforms, ensuring that users can control their data and how it is shared. The act also mandates that social media companies secure personal data and prohibits the collection or sharing of this data without user consent.

To enforce these provisions, the act introduces civil penalties for social media companies that violate its terms, with fines of up to $2,500 per affected user. The attorney general is granted the authority to adopt rules identifying open protocols that meet interoperability requirements and to take legal action against non-compliant companies. Additionally, any penalties collected will be allocated to support the attorney general's enforcement efforts. Importantly, the act does not create a private right of action for individuals, meaning enforcement is primarily the responsibility of the state.