This bill aims to enhance consumer protection by prohibiting surveillance-based price setting in retail food stores in Minnesota. It introduces new legal language under Minnesota Statutes, chapter 325D, specifically section 325D.141, which defines key terms such as "biometric data," "consumer," "electronic surveillance technology," and "surveillance-based price setting." The bill explicitly prohibits retail food stores from adjusting prices based on personal information collected through electronic surveillance technologies, including facial recognition. However, it allows for certain exceptions, such as when price differences are based on reasonable costs or when discounts are offered uniformly to all consumers meeting disclosed eligibility criteria.

Additionally, the bill mandates that retail food stores using facial recognition technology must inform consumers about its purpose through clear signage at the store's entrance. It also imposes restrictions on the use of electronic shelf labels for larger retail food stores, requiring that prices be changed only once per day at a specified time and that a nondigital presentation of prices be used. Overall, the legislation seeks to protect consumers from potential exploitation through personalized pricing based on surveillance data.