The bill modifies the duties and missions of Explore Minnesota, an office within the executive branch, by expanding its focus beyond tourism to include broader economic opportunities, outdoor recreation, and film services. The director of Explore Minnesota, appointed by the governor, will now oversee these expanded responsibilities, which include managing the state's tourism, livability, and economic promotion efforts. The mission statement has been updated to emphasize supporting the growth of Minnesota's economy through these various initiatives, and the office will be advised by various advisory groups.

Additionally, the bill alters the promotional authority contracts, allowing for more flexibility in how Explore Minnesota can engage with private and public entities. It specifies that contracts for professional services related to tourism promotion are exempt from certain competitive bidding requirements, streamlining the process for securing necessary services. The bill also clarifies that promotional expenses must align with Explore Minnesota's mission and requires approval from the commissioner of administration for policies on promotional expenditures. Overall, these changes aim to enhance the effectiveness and efficiency of Explore Minnesota in promoting the state.

Statutes affected:
Introduction: 116U.05, 116U.06, 116U.15, 116U.30, 116U.35