The proposed bill aims to enhance consumer protection by prohibiting the use of artificial intelligence for dynamic pricing of products. It defines "artificial intelligence" as a machine-based system that generates outputs capable of influencing environments based on various inputs. Specifically, the bill prohibits individuals from using AI to adjust or control product prices in real time, taking into account factors such as market demands, competitor prices, inventory levels, and customer behavior.

Additionally, the bill empowers the attorney general to enforce this prohibition under existing legal provisions. This legislative measure is intended to prevent potential unfair pricing practices that could arise from the use of AI in setting product prices, thereby safeguarding consumer interests in the marketplace.