The bill proposes an appropriation from the general fund to the Minnesota Department of Education for a student attendance marketing campaign. It outlines the establishment of a three-year campaign aimed at raising awareness about the importance of student attendance and addressing the consequences of absenteeism. The Department is required to issue a request for proposals to contract with organizations capable of reaching diverse audiences, and the proposals must include specific goals, strategies, and evaluation plans.

Additionally, the bill stipulates that the selected organization must report on the campaign's goals, strategies, outcomes, and financial usage upon its conclusion. The Department may allocate up to three percent of the funds for administrative purposes related to the proposal process. This appropriation is designated as a one-time funding source, available until June 30, 2028, and will take effect on July 1, 2025.