This bill aims to enhance consumer protection by regulating the use of social media for minors aged 15 and younger in Minnesota. It introduces new provisions under Minnesota Statutes, chapter 325F, which include definitions for key terms such as "account holder," "social media platform," and "material harmful to minors." The bill mandates that social media platforms must prohibit minors under 14 from creating accounts and must terminate existing accounts for this age group. For minors aged 14 and 15, parental consent is required to create an account, and similar termination procedures apply if consent is not provided. Additionally, the bill requires social media platforms to delete all personal information related to terminated accounts unless legally required to retain it.

Furthermore, the bill establishes requirements for anonymous age verification for websites that publish material harmful to minors, ensuring that individuals under 18 cannot access such content. It outlines enforcement mechanisms, including penalties for violations, which can reach up to $50,000 per infraction, and allows the attorney general to take action against non-compliant entities. The bill also provides for damages to minor account holders, allowing them to seek up to $10,000 for violations. The provisions of this bill are set to take effect on August 1, 2025, applying to causes of action that accrue on or after that date.