The bill amends Minnesota Statutes to eliminate the prohibition on certain advertising for cannabis businesses, specifically allowing for outdoor advertisements on billboards. It modifies the definition of "Advertisement" in section 342.01, subdivision 5, to include various forms of media while removing the previous exclusion of fixed outdoor signs that met specific requirements. Additionally, it amends section 342.64, subdivision 3, to clarify that cannabis businesses cannot publish advertisements if 30 percent or more of the audience is expected to be under 21 years of age, but it removes the reference to the now-repealed subdivision 2.

Furthermore, the bill repeals Minnesota Statutes 2024, section 342.64, subdivision 2, which previously prohibited outdoor advertisements for cannabis businesses and limited the number of fixed outdoor signs that could be erected. This repeal allows cannabis and hemp businesses greater freedom in advertising their products and services, reflecting a shift in regulatory approach towards cannabis marketing in Minnesota.

Statutes affected:
Introduction: 342.64, 342.01