The bill proposes an appropriation from the general fund to the Minnesota Department of Education for a student attendance marketing campaign. It outlines the establishment of a three-year campaign aimed at raising awareness about the importance of student attendance and addressing absenteeism. The Department is required to issue a request for proposals to select an organization capable of reaching diverse audiences, and the selected organization must provide a detailed plan that includes campaign goals, strategies, and an evaluation of its impact.

Additionally, the bill stipulates that the Department may allocate up to three percent of the funds for administrative purposes related to the proposal process and contract management. This appropriation is designated as a one-time funding source, available until June 30, 2028, and will take effect on July 1, 2025.