The proposed bill aims to regulate advertisements for homeowner's insurance in Minnesota by introducing new requirements for insurance companies. Specifically, it mandates that any insurance company licensed to offer homeowner's insurance must disclose certain financial information in their advertisements across various media platforms, including print, television, electronic, and radio.

The required disclosures include the total amount spent on advertising and marketing in the previous calendar year, as well as, for publicly traded companies, the change in stock prices over the same period. This new legal language is codified under section [72A.329] of the Minnesota Statutes, chapter 72A, enhancing transparency in the homeowner's insurance market.