The proposed bill aims to enhance consumer protection by mandating that individuals and businesses disclose when a person is communicating with artificial intelligence (AI). It defines "artificial intelligence" as a machine-based system that generates outputs based on inputs, which can influence environments. The bill establishes that failing to disclose such communication constitutes an unfair or deceptive trade practice. Additionally, it prohibits misleading individuals into believing they are interacting with a human when they are not, unless clear notification is provided.

Furthermore, the bill requires businesses using AI to offer individuals the option to interact with a human instead of a computer. It outlines remedies for individuals harmed by violations, allowing them to seek civil damages, statutory damages up to $1,000, and attorney fees. The attorney general is also empowered to enforce the provisions of this section, with penalties for violations reaching up to $5,000,000.