This bill aims to enhance consumer protection by requiring businesses to disclose when individuals are communicating with artificial intelligence (AI) systems. It introduces a new section in Minnesota Statutes, chapter 325M, which defines "artificial intelligence" and outlines specific obligations for businesses. Under the proposed law, failing to inform individuals that they are interacting with AI during a conversation is considered an unfair or deceptive trade practice. Additionally, businesses must not mislead individuals into believing they are communicating with a human unless they provide clear notification that they are engaging with a computer.
The bill also mandates that businesses using AI must offer individuals the option to interact with a real person instead of a machine. It establishes remedies for individuals harmed by violations of this section, allowing them to seek civil damages, statutory damages up to $1,000, and attorney fees. Furthermore, the attorney general is empowered to enforce these provisions, with potential civil penalties for non-compliance reaching up to $5,000,000.