This bill aims to enhance consumer protection by requiring social media platforms to implement a mental health warning label and pop-up timer notifications. Specifically, it mandates that social media platforms display a conspicuous mental health warning label each time a user accesses the platform, which must inform users of potential negative mental health impacts and provide resources for support, including contact information for a national suicide prevention hotline. Additionally, the bill requires platforms to display a pop-up notification every 30 minutes of active use, informing users of their usage time, with the option for users to customize or deactivate the notification.

The bill amends Minnesota Statutes 2024, section 325M.34, to include enforcement provisions for violations of the new section 325M.335, which outlines the requirements for the mental health warning label and pop-up timer. The effective date for these provisions is set for July 1, 2025. The bill also exempts the commissioner of health from certain administrative procedures when developing guidelines for the warning labels, ensuring that the guidelines are based on current evidence regarding the mental health impacts of social media.

Statutes affected:
Introduction: 325M.34