The bill amends several sections of Minnesota Statutes related to Explore Minnesota, enhancing its duties and missions. It establishes Explore Minnesota as an office within the executive branch, overseen by a director appointed by the governor, who will now manage not only tourism but also business and film services. The mission of Explore Minnesota is redefined to focus on supporting the growth of the state's economy through the management of tourism, livability, outdoor recreation, and film promotion, rather than solely promoting travel and economic opportunity. Additionally, the bill introduces various advisory roles to assist in these efforts and emphasizes the importance of public-private partnerships and innovative resource management.

Furthermore, the bill modifies the director's duties to include promoting and coordinating marketing strategies across multiple agencies, expanding programs that align with the office's mission, and providing educational opportunities related to tourism and livability. It also allows for the director to enter into contracts for professional services without the usual competitive bidding requirements, specifically for services that promote Minnesota as a travel destination or talent attraction. Lastly, the bill outlines that promotional expenses must align with Explore Minnesota's mission and be approved by relevant state commissioners, ensuring a structured approach to funding and expenditures in these areas.

Statutes affected:
Introduction: 116U.05, 116U.06, 116U.15, 116U.30, 116U.35