The bill modifies the duties and missions of Explore Minnesota, an office within the executive branch, by expanding its focus beyond tourism to include broader economic opportunities, outdoor recreation, and film services. Key amendments include the establishment of Explore Minnesota as an office with a director appointed by the governor, who will oversee various promotional efforts. The mission is redefined to support the growth of Minnesota's economy through the management of tourism, livability, and other statewide promotion efforts, with an emphasis on public-private partnerships and innovative resource management.

Additionally, the bill updates the director's responsibilities, allowing for the promotion of programs that align with the office's mission and the ability to enter into contracts for professional services without the usual competitive bidding requirements. It also clarifies that promotional expenses must align with Explore Minnesota's mission and outlines the approval process for such expenditures. Overall, the bill aims to enhance the effectiveness of Explore Minnesota in promoting the state's economic and cultural assets.

Statutes affected:
Introduction: 116U.05, 116U.06, 116U.15, 116U.30, 116U.35