The proposed bill aims to enhance consumer protection by prohibiting certain social media algorithms that target children under the age of 18 in Minnesota. It establishes a new section in the Minnesota Statutes, chapter 325M, titled "UNLAWFUL SOCIAL MEDIA ACTIVITIES." The bill defines key terms such as "account holder," "recommendation feature," "social media algorithm," and "user-generated content." It specifically prohibits social media platforms with over 1,000,000 global account holders from using algorithms to target content at minors, while allowing chronological content display and search results based on user queries. Additionally, it mandates that platforms require verifiable parental consent for minors to open new accounts.

The bill also outlines exceptions for parental control tools, internal controls for content filtering, and user-generated content from government or educational institutions. It establishes liability for social media platforms that violate these provisions, allowing affected minors to seek damages and statutory penalties. The bill is titled the "Stop Online Targeting Against Kids Act" or "SOTA Kids Act" and is set to take effect on January 1, 2026.