The proposed bill aims to enhance consumer protection by prohibiting certain social media algorithms that target children under the age of 18 in Minnesota. It introduces new legal language under Minnesota Statutes, chapter 325M, specifically defining terms such as "account holder," "recommendation feature," "social media algorithm," and "user-generated content." The bill mandates that social media platforms with over 1,000,000 global account holders must not use algorithms to target user-generated content at minors, except for chronological displays or content specifically followed by the user. Additionally, it requires these platforms to obtain verifiable parental consent before allowing minors to open new accounts.

The bill also outlines exceptions for parental control tools and content created by government or educational institutions. It establishes liability for social media platforms that fail to comply, allowing for damages and statutory penalties of $1,000 per violation, with a cap of $100,000 in penalties for individual account holders in a calendar year. The legislation is titled the "Stop Online Targeting Against Kids Act" or "SOTA Kids Act" and is set to take effect on January 1, 2026.