The "Prohibiting Social Media Manipulation Act" aims to enhance consumer protection by regulating social media platforms in Minnesota. The bill introduces a new chapter, 325O, which includes definitions for key terms such as "algorithmic ranking system," "user-generated content," and "expressed preferences." It mandates that social media platforms provide accessible user interfaces for users to indicate content quality and preferences, and it requires platforms to optimize content based on user feedback. Additionally, the bill sets limits on engagement for new account holders and existing users, establishes default privacy settings, and allows users to opt for heightened protections regarding their data and engagement.

Enforcement mechanisms are also outlined in the bill, allowing individuals harmed by violations to pursue civil actions against social media platforms, with potential penalties of up to $10,000 per violation. The Attorney General is granted authority to enforce the provisions of the act. The bill includes a severability clause to ensure that if any part is deemed invalid, the remainder remains effective. The act is set to take effect on July 1, 2025.