The "Prohibiting Social Media Manipulation Act" aims to enhance consumer protection by regulating social media platforms in Minnesota. The bill introduces a new chapter, 325O, which includes definitions for key terms such as "algorithmic ranking system," "user-generated content," and "expressed preferences." It mandates that social media platforms provide accessible user interfaces for users to indicate content quality and compliance with their preferences. Additionally, the platforms must set daily engagement limits for new account holders and existing users, ensure default privacy settings that protect user information, and offer options for heightened protections against manipulative engagement practices.

Enforcement of the provisions will be the responsibility of the attorney general, who can initiate civil actions against non-compliant platforms. The bill also includes a severability clause, ensuring that if any part of the law is deemed invalid, the remainder will still stand. The act is set to take effect on July 1, 2025.