The bill establishes a public awareness campaign focused on the health risks associated with skin-lightening products that contain mercury and hydroquinone. It creates a grant program under Minnesota Statutes, section 145.9275, where the commissioner of health will award grants to community-based organizations that serve ethnic communities. These organizations will be prioritized based on their historical service to these communities regarding skin-lightening and chemical exposure issues. The grant funds are intended for culturally specific public awareness and education activities, which include increasing awareness of the health dangers, identifying harmful products, developing training programs, and promoting self-esteem among young people at risk of using these products.

Additionally, the bill appropriates funds from the general fund for the fiscal year 2024 to support the skin-lightening products public awareness and education grant program. The focus of the campaign is to educate communities about the dangers of using these products, the health effects of mercury poisoning, and to empower community leaders and organizations to combat the practice of skin-lightening and its associated risks.