The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key changes include clarifying language regarding the misrepresentation of goods and services, such as specifying that claims about sponsorship, approval, or characteristics must accurately reflect the goods or services provided. The bill also introduces new provisions that address deceptive advertising practices, including the requirement for clear disclosures when offering prizes contingent on sales presentations and the prohibition of misleading affiliations in advertising live performances.

Additionally, the bill modifies existing language to ensure consistency and clarity, such as changing pronouns to be more inclusive and specifying conditions under which a consumer's Social Security number may be requested. It empowers the attorney general to create rules for implementation while ensuring that no new unfair trade practices are introduced. The amendments will take effect 90 days after enactment, contingent upon the passage of related legislation.

Statutes affected:
House Introduced Bill: 445.903