The proposed bill, titled the "Identity, Consent, Ownership, and Name Rights Act," aims to regulate the use of an individual's name, likeness, voice, portrait, or image by others for commercial purposes. It establishes that such uses require the written consent of the individual, with specific exceptions for photography exhibitions and uses related to news, public affairs, or artistic expressions such as satire and parody. The bill defines key terms, including "likeness," "voice," and "person," and clarifies that an individual's name and likeness are considered exclusive personal and intellectual property, which can be licensed or transferred.

Additionally, the bill outlines the rights of estates to use the name, likeness, voice, or image of deceased individuals, allowing for a potential extension of these rights for up to 70 years post-mortem, provided there is active public use demonstrated. Individuals whose rights are violated under this act can pursue civil action for various forms of relief, including injunctive relief, actual damages, and statutory damages of $10,000 per violation. The bill emphasizes the importance of consent and the protection of personal rights in the context of commercial exploitation.