The bill amends the Michigan Consumer Protection Act by adding new provisions to enhance consumer protections against unfair trade practices. It specifically defines and prohibits "surveillance pricing," which is a pricing strategy that increases the cost of goods and services based on an individual's personal identifiable data. The bill outlines exceptions to this prohibition, such as when pricing is based on consumer reports or when it pertains to financial institutions and insurance products. Additionally, the bill updates existing language in Section 3 to clarify definitions and responsibilities, including the use of terms like "the goods or services" instead of "they" and "the consumer" instead of "his or her."

Furthermore, the bill empowers the Attorney General to enforce these provisions and establishes that only the Attorney General or a prosecuting attorney can bring actions related to violations of the new surveillance pricing section. The amendments also include various updates to existing unfair trade practices, ensuring that consumers are better protected from deceptive practices in commerce. The bill is set to take effect 30 days after being enacted, contingent upon the passage of House Bill No. 6099.

Statutes affected:
Substitute (H-2): 445.903
House Introduced Bill: 445.903
As Passed by the House: 445.903