The bill amends the Shopping Reform and Modernization Act by updating definitions and introducing new regulations regarding pricing practices in retail. It clarifies the meaning of terms such as "advertise," "advertisement," and "dynamic pricing," with the latter defined as a pricing system that can change based on various external conditions. Additionally, it specifies that a person cannot use dynamic pricing when displaying the total price of consumer items for sale at retail.

Furthermore, the bill allows for price adjustments due to spoilage, restocking, or time-limited promotions, provided these adjustments are made by an employee, applied uniformly, and clearly displayed. It also permits the use of digital price tags, as long as the price shown matches the price charged at the point of sale and is not subject to dynamic pricing. Violations of these provisions would be considered violations of the Michigan Consumer Protection Act. The enactment of this bill is contingent upon the passage of Senate Bill No. 993.

Statutes affected:
Senate Introduced Bill: 445.312