The bill amends the Michigan Consumer Protection Act by updating Section 3, which outlines unlawful unfair, unconscionable, or deceptive practices in trade or commerce. Key changes include clarifying language regarding the representation of goods and services, such as specifying that misrepresentations about sponsorship, approval, or characteristics must be clearly stated. The bill also introduces new provisions that address misleading advertising, coercion, and the requirement for clear disclosures when offering prizes contingent on sales presentations. Additionally, it emphasizes the importance of not misleading consumers regarding their rights and obligations in transactions.

Furthermore, the bill includes specific provisions that protect consumers from requiring the disclosure of their Social Security numbers under certain conditions, while also ensuring that businesses cannot impose unfair practices related to consumer transactions. The Attorney General is granted the authority to implement rules under the administrative procedures act, but these rules cannot create new unfair trade practices beyond those already enumerated. The bill will only take effect if Senate Bill No. 992 is enacted into law.

Statutes affected:
Senate Introduced Bill: 445.903