The proposed bill, known as the "Commercial Advertising Loudness Mitigation Act," aims to regulate the audio levels of commercial advertisements broadcasted by video streaming services. It defines key terms such as "commercial advertisement," "video content," and "video streaming service," while excluding certain entities like television broadcast stations and cable operators from its provisions. The bill mandates that starting July 1, 2027, video streaming services must ensure that the audio of any commercial advertisement does not exceed the volume of the accompanying video programming or content.

In terms of enforcement, the bill establishes civil penalties for violations, allowing for fines of up to $10,000 for each infraction. The attorney general is empowered to take legal action to collect these fines, which will be directed to the state's general fund. This legislation seeks to address consumer concerns regarding loud advertisements and promote a more consistent audio experience across video streaming platforms.