The bill amends the Michigan Consumer Protection Act to enhance consumer protections against unfair, unconscionable, or deceptive practices in trade or commerce. It clarifies definitions and prohibitions against misleading representations regarding goods and services, particularly concerning their quality, condition, or necessity of repairs. A significant addition is the introduction of a new section (3p) that explicitly prohibits "surveillance pricing," which involves setting customized prices based on personally identifiable information collected through electronic means. The bill also outlines exceptions to this prohibition, allowing for price variations based on costs, loyalty programs, or discounts for specific groups, provided that eligibility criteria are transparently disclosed.

Furthermore, the bill establishes the authority of the attorney general to take legal action against unlawful practices related to surveillance pricing, including issuing temporary or permanent injunctions. It specifies procedures for notifying individuals of alleged violations and sets civil fines of up to $25,000 for persistent infractions. Individuals are also granted the right to seek legal recourse, including declaratory judgments and class actions, for damages resulting from violations. The court retains jurisdiction over injunctions and may award costs to the prevailing party, ensuring that consumers have a means to address grievances related to unlawful surveillance pricing practices.