The bill amends the Michigan Consumer Protection Act by clarifying the scope of its applicability. It specifies that the act does not apply to transactions or conduct authorized under laws administered by regulatory boards or officers, as well as actions taken by publishers or employees of communication mediums unless they are aware of the misleading nature of the advertisements. Additionally, the bill outlines that the act does not create a cause of action for unfair or deceptive practices that are already addressed by various existing laws, including the banking code, motor carrier act, and insurance code, among others.

Furthermore, the bill introduces a new provision stating that the act does not apply to unfair or deceptive practices by individuals operating under a license from a regulatory authority. It also modifies the burden of proof regarding exemptions from the act, placing the responsibility on the person claiming the exemption. These changes aim to refine the legal framework surrounding consumer protection in Michigan while ensuring that certain regulated activities remain outside the act's purview.

Statutes affected:
House Introduced Bill: 445.904